At the Cannes Yachting Festival 2025, Saxdor Yachts is showcasing more than yachts,it is presenting a renewed vision for the brand. The Finnish shipyard, Europe’s fastest-growing boat manufacturer, has chosen Cannes to unveil initiatives that raise the Saxdor experience beyond current industry standards.
At the heart of its presence is a focus on delivering the most intuitive, digitally supported boating experience. Developed with Younite and Cadentia Technologies, Saxdor’s AI-driven platform and Digital Showroom, first piloted at Boot Düsseldorf, are now being launched worldwide. From September 2025, these tools will be available on models including the 340 GTWA, 400 GTO, 400 GTC, and 460 GTC, enabling both dealers and customers to access real-time knowledge, immersive 3D visuals, and personalized onboarding.
Saxdor AI acts as a 24/7 intelligent guide, providing technical insights, interactive support, and configuration tools. Integrated into the MySaxdor app, it will evolve into a complete owner’s companion, with AI-assisted onboarding and direct communication channels designed to deliver tailored recommendations and support. By giving its network of over 50 dealers across 150 locations access to these innovations, Saxdor is setting a new benchmark for customer engagement in the leisure marine sector.
Extending its vision to lifestyle, Saxdor is also debuting its first Lifestyle Collection - a curated line of apparel, accessories, and home essentials inspired by the brand’s dual identity between coast and city, comfort and edge. Crafted to transition seamlessly from time onboard to dockside dinners, the collection features breathable linens, sculpted jackets, and premium onboard textiles. The Main Collection highlights refined piqués, minimal tees, and airy linen shirts echoing the laid-back rhythm of Cannes and Helsinki, while the Statement Collection introduces bolder energy through hoodies, structured jackets, and graphic tees, channeling the urban edge of Tokyo and the sun-soaked ease of Florida. Products will be available through Saxdor dealers and via the new SaxdorShop launching later this year.
Alongside these debuts, Saxdor will showcase three of its most acclaimed models - the 340 GTWA, 400 GTC, and 320 GTO, each embodying the brand’s commitment to making high-performance boating more stylish, accessible, and intuitive, while leading up to the reveal of its next model.
